Entry has now closed for the CILIP PPRG Marketing Excellence Awards 2017
The committee are currently judging the entries and we will announce the winners in July.
CILIP PPRG Marketing Excellence Award Winners 2016
We are delighted to be able to announce the winners of this year’s Marketing Excellence Awards. The Awards recognise and celebrate successful marketing and promotional campaigns from libraries of all sizes and sectors across the country.
The standard of entries this year was so high that we have embraced a series of “firsts” – it is the first time we have extended the judging panel to include Committee members from CILIP’s Academic and Research Libraries Group and Public and Mobile Libraries Group; it is the first time we have given two Gold awards in the same year; it is the first time we have given two awards to the same institution for different campaigns; and it is the first time we have given a Social Media Award.
Gold Award goes to Durham University’s Palace Green Library for Magna Carta and the Changing Face of Revolt, an exhibition to mark the 800th anniversary of the sealing of Magna Carta. It had impressive economic and social impact and far exceeded its original aims.
Gold Award goes to Oldham Council Libraries for live@thelibrary, a programme of literature and arts events delivered from the newly refurbished Performance Space in Oldham Library. The project has significantly increased library membership and has demonstrated an adaptive, reflective approach to marketing strategy throughout its first year.
Silver Award goes to Durham University Library for their 2015 Student Induction Week, brilliantly and extensively themed around a quote from J.K Rowling’s book, Harry Potter and the Chamber of Secrets, “When in doubt, go to the library”.
Bronze Award goes to Leeds Library and Information Service for #whatsyourstory, which used human-interest storytelling to demonstrate how their libraries had played a significant part in the achievements of local people. Not only did it engage the local community, but the generic appeal of the campaign created a worldwide reach.
Our new Social Media Award goes to Edge Hill University Library for #WhereforeArtThouWilliam, a week long social media campaign and competition to celebrate the life and works of William Shakespeare (Shakespeare 400) and promote reading for pleasure with World Book Night. The project achieved a number of diverse objectives in a very coherent way to great effect on an £18 budget, and was pitched to offer light relief to students during their stressful exam/dissertation period. The Social Media Award will become a permanent Award category in future.
The judging panel and the PPRG Committee send their warmest congratulations to all this year’s winners.
The Marketing Excellence Awards will be presented at the PPRG annual conference – Library marketing and PR: critical to success - on Friday 18 November. The event will take place at the Old Library at the Custard Factory in Birmingham. Still a short walk from the train station, this lovely new location was one of the city’s first free libraries and has been restored for corporate events. Booking for the event will open soon.
CILIP PPRG Marketing Excellence Award Winners 2015
Our Awards are held annually, and this year there were 15 entrants from both the higher education and public library sectors.The Award entries we received reflected the commitment, enthusiasm and creativity of staff across the country in promoting the value of their libraries. Amidst very stiff competition, the winners demonstrated best practice tools, techniques and creativity that was shared at our annual conference in November.
Silver Award: Aberdeen City Libraries - A School of Dolphins, Amanda Matheson
In Summer 2014, Aberdeen City Libraries participated in the Wild Dolphins project which saw life-sized sculptures appear on the streets of Aberdeen. They volunteered to display small sculptures designed by schoolchildren in libraries and created the Library Dolphin Trail to encourage families to visit and find out more about library services and resources.
The judging panel loved the high level of community engagement in the campaign and the development of a wide variety of partnerships. Aberdeen were able to use a number of non-library channels and spaces to help promote their School of Dolphins, achieved incredible success and impact, and came in under budget.
View Amanda's presentation here - A School of Dolphins
Silver Award: University of Huddersfield Library - MyReading campaign, Kate McGuinn and Alison Sharman
Focus groups had revealed a lack of student awareness about how to find and use reading lists. The library’s response was to create a narrative-based, multi-channel promotional campaign for its reading list system, MyReading. An animation was commissioned and promoted via social media. The strapline and images became a brand that was re-utilised across a range of communications channels and promotional materials.
The judging panel were impressed by the depth of marketing theory that informed this campaign. There was a high level of student engagement in the creation and early development of animation and the project was carefully planned to reflect student priorities and maximise impact.
You can view Kate and Alison's presentation here - MyReading
Bronze Award: Leeds Library and Information Service - Library Fest Leeds, Alison Millar and Lisa Faulks
This was the first ever festival run by Leeds Libraries, which took place in February 2015. The aims were to showcase the range of activities and services they provide, raise awareness of their work and engage with new and existing customers in a fun and innovative way.
The judging panel loved the variety of engagement activities in your programme and the number of events that took place outside library spaces – they were particularly taken by the pub quiz and the Valentine's Day matching service. Leeds had an original tagline to promote the fest and the graphics were fun, bright and clear. The events themselves were very carefully planned to appeal to target audiences and popular culture and they used volunteers to help promote the programme. More expensive campaigns submitted to the Awards this year had less impact than Library Fest Leesd.
Impact Award: Stellar Libraries - Cityread London 2014, Andy Ryan
Cityread London is an annual initiative which promotes reading for pleasure and redefines the capital’s libraries for emerging generations of Londoners. Every April it selects a novel set in London and brings it to life, through a month-long programme of author talks, interactive performance, book groups and other events.
The judging panel was highly impressed by the huge range of really innovative, exciting, and well-targeted engagement activities. Stellar has also created excellent design and graphics in its communication pieces. The project has been rigorously evaluated and has clearly been incredibly successful. The scale of Cityread made it incomparable to other entries, and so the panel felt it deserved a special award for the inspiration it can provide to others.
View Andy's presentation here - CityReads London
CILIP PPRG Marketing Excellence Award Winners 2014
CILIP PPRG Marketing Excellence Award Winners 2013
Gold - Changing Library customers' perceptions and attitudes to the planned closure of the Library building, Loughborough University Library
Impact Award - The British Library "Capturing the Digital Universe"
More photos from the event on Flickr.
CILIP PPRG Marketing Excellence Award Winners 2012