Every November, the PPRG runs an all-day conference on aspects of Marketing and Communication. Each year the conference is themed to cover topics that are current and relevant to the library community. The day comprises of presentations by invited speakers as well as our Marketing Excellence Awards winners. The conference is a lively day with lots of opportunities to ask questions and discuss topics with both the speakers and fellow delegates.
If you would like more information on when the next event is taking place, please contact the committee on firstname.lastname@example.org
Feedback from past delegates:
"Extremely enjoyable and useful event - varied topics, ideas and very well organised. Well done PPRG!"
"Excellent presentations, given lots of food for thought. Was great to see a mix of libraries both public, school and academic."
"Great morale boost, much needed. Some great tips."
"Fantastic day - thank you. Really liked the venue, everyone was very friendly."
"Inspired me to join PPRG as an extra CILIP group."
"I think it's a great idea to get colleagues together to discuss this area which is sadly neglacted in public libraries - well done."
"Really enjoyed the day. Great chance to network with other colleagues and share ideas."
CILIP PPRG Conference 2016
The programme for the conference can be found here
Presentations from the conference are available on our SlideShare account
CILIP PPRG Conference 2015
Aberdeen City Libraries - A School of Dolphins, Amanda Matheson
In Summer 2014, Aberdeen City Libraries participated in the Wild Dolphins project which saw life-sized sculptures appear on the streets of Aberdeen. They volunteered to display small sculptures designed by schoolchildren in libraries and created the Library Dolphin Trail to encourage families to visit and find out more about library services and resources.
The judging panel loved the high level of community engagement in the campaign and the development of a wide variety of partnerships. Aberdeen were able to use a number of non-library channels and spaces to help promote their School of Dolphins, achieved incredible success and impact, and came in under budget.
View Amanda's presentation here - A School of Dolphins
University of Huddersfield Library - MyReading campaign, Kate McGuinn and Alison Sharman
Focus groups had revealed a lack of student awareness about how to find and use reading lists. The library’s response was to create a narrative-based, multi-channel promotional campaign for its reading list system, MyReading. An animation was commissioned and promoted via social media. The strapline and images became a brand that was re-utilised across a range of communications channels and promotional materials.
The judging panel were impressed by the depth of marketing theory that informed this campaign. There was a high level of student engagement in the creation and early development of animation and the project was carefully planned to reflect student priorities and maximise impact.
You can view Kate and Alison's presentation here - MyReading
Leeds Library and Information Service - Library Fest Leeds, Alison Millar and Lisa Faulks
This was the first ever festival run by Leeds Libraries, which took place in February 2015. The aims were to showcase the range of activities and services they provide, raise awareness of their work and engage with new and existing customers in a fun and innovative way.
The judging panel loved the variety of engagement activities in your programme and the number of events that took place outside library spaces – they were particularly taken by the pub quiz and the Valentine's Day matching service. Leeds had an original tagline to promote the fest and the graphics were fun, bright and clear. The events themselves were very carefully planned to appeal to target audiences and popular culture and they used volunteers to help promote the programme. More expensive campaigns submitted to the Awards this year had less impact than Library Fest Leesd.
Stellar Libraries - Cityread London 2014, Andy Ryan
Cityread London is an annual initiative which promotes reading for pleasure and redefines the capital’s libraries for emerging generations of Londoners. Every April it selects a novel set in London and brings it to life, through a month-long programme of author talks, interactive performance, book groups and other events.
The judging panel was highly impressed by the huge range of really innovative, exciting, and well-targeted engagement activities. Stellar has also created excellent design and graphics in its communication pieces. The project has been rigorously evaluated and has clearly been incredibly successful. The scale of Cityread made it incomparable to other entries, and so the panel felt it deserved a special award for the inspiration it can provide to others.
View Andy's presentation here - CityReads London
Frances Tout - Travelling Librarian
We were delighted to welcome Frances Tout along to speak at this year's conference. Frances was winner of the CILIP/ESU Travelling Librarian Award 2015 and had just returned from her three week study tour of the United States. She visited a wide range of public libraries along the East Coast, including Boston, Hartford CT, The Hudson Valley, New York, Philadelphia, Washington DC and finishing in Chattanooga. The main objectives of her tour were to learn about current community engagement projects, share best practice and build relationships with colleagues overseas.
You can view Frances's presentation here - Travelling Librarian
CILIP PPRG Conference 2014
Popping up a library
Conversations with students
Manchester Central Library (short presentation by PPRG)
Like Your Library
Hello Library! Hello IT!
Marketing on a shoestring - Explore 50 ways
Lancashire Country Council, Diane Scarborough, District Manager - Chorley and South Ribble.
Social Media in Libraries: The Good the Bad and the Ugly
Jo Hoyer, Children and Families Programme Co-ordinator, Northamptonshire Libraries.
Social Media an Information Literacy Approach
Davina Omar, Information Specialist, Library and Learning Services, Kingston University.
CILIP PPRG Conference 2013
"Fifty Shades of Devon Libraries"
Lynda Bowler, Devon Libraries
"Enhancing perception and engagement at University of Manchester Library"
Penny Hicks, University of Manchester Library
"Bases Loaded:Setting Up For Success"
Jo Cornish, Hertfordshire County Council Libraries -
"Discover The Library! Libraries and Learning innovation at Leeds Metropolitan University"
Julie Cleverley, Leeds Metropolitan University -
"Great Big Read Goes to the Movies"
Norfolk County Council Libraries
"Guinness World Record for the most people writing a story at multiple venues"
Barbara Band (Emmbrook School)
"Capturing the Digital Universe"
The British Library
More photos from the event on Flickr.
CILIP PPRG Conference 2012
"How to amplify your voice with social media".
Sue Lawson, Manchester libraries -
"More bang for your buck".
Andy Ryan, Director of Stellar Libraries -
"Embedding publicity in the digital environment".
Lydia Matheson, Aston University Library
"Adventures in Conversation"
University Library Services, Sunderland
Library and Learning Services Conference 2012"
The University of Northampton
"The Great Reading Takeaway"
Norfolk County Council